What is SEO and Why It Matters
(Even If You’re a Small Business)
In a world where Google answers billions of questions every day, SEO (or ‘Search Engine Optimization’) is what helps your business show up with the right answers in front of the right people. It’s not magic. It’s not trickery. It’s simply making sure that your website is understood, found, and trusted by both search engines and real people.
So, what exactly is SEO?
SEO is the process of improving your website so that it ranks higher in search engine results (like Google). The better your SEO, the more visible you become to people actively looking for what you offer.
It’s a mix of:
Technical setup (your website’s speed, mobile friendliness, structure…)
Content creation (the words on your site, blog articles, product descriptions…)
Keywords (the exact terms people type into Google)
Trust signals (like links to your site or reviews)
I’m a small business. Is SEO really for me?
Absolutely, and maybe even more so!
SEO is one of the few digital marketing tools that doesn’t depend on a huge budget. It’s about clarity, consistency, and strategy. With a well-optimized site, you can attract customers who are already searching for someone like you, without paying for every click.
For small businesses, SEO is:
A way to compete with larger brands by being specific and local
A chance to build credibility and trust online
A long-term strategy that pays off month after month
The difference between being found… and being forgotten
Let’s say you own a boutique interior design studio in Lausanne. Someone nearby types “Interior designer Lausanne” into Google. If your site is optimized, you could be the one they click on. If not? You might as well not exist online.
That’s the power of SEO: showing up where it matters, when it matters.
What good SEO looks like
A homepage that clearly states who you are and what you do
Pages that are fast, clean, and easy to navigate
Articles or content that answer your audience’s real questions
Product or service pages that include the right keywords, naturally
A site that Google understands and can index easily
Final thoughts: Start simple, but start smart
You don’t need to become an SEO expert overnight. But starting with the basics, and doing them well, can already make a difference in your online presence. Think of SEO as an investment in your digital storefront: it might take a little time to see results, but it keeps working for you long after the work is done.
And if you’re feeling overwhelmed? That’s where I come in.
Let’s talk about your SEO
Whether you already have a website or you’re starting from scratch, I can help you build an SEO strategy that feels clear, human, and effective.
📩 Get in touch and let’s make your business shine where it matters most!
Hi, I’m Sophie!
I design digital marketing strategies that reflect your brand, attract your audience, and support your growth.
Are you ready to discuss your project? Book a free consultation with me and let’s build an online presence that makes your brand shine!