Hello, I’m Sophie.
Welcome!
My story began in Paris where I grew up, surrounded by culture, art, and a curiosity for the world. After graduating from ESSEC Business School, I felt the need to experience life beyond the city I knew so well. So, right after graduating, I moved to Greece.
Living there immersed me in the Mediterranean way of life: slower rhythms, light-filled days, and the sea always close by. It’s an influence that still runs through my work and inspires how I see brands today. In 2022, I made another move, this time to Zurich, where I now live and collaborate with clients across Switzerland and beyond.
What I love most is helping people grow what they are passionate about. Whether it’s a café, a fashion brand, an artist, or a travel agency, nothing is more rewarding than watching someone’s vision come alive online and connect with the right audience.
Clients often say I bring a sense of warmth, clarity, and motivation into projects. I listen carefully, I see the bigger picture, and I bring energy that helps move things forward, while making sure everything is executed with care and precision. I like to think my role is not just executing strategies, but also sharing a vision and bringing others along with it.
My journey into digital marketing began long before it became my profession. In 2016, fascinated by the world of travel blogs, I created my own: The Beach Muse.
To make it visible, I dove into SEO, Pinterest, copywriting, and social media strategy. What hooked me was this perfect balance between creativity and data: telling beautiful stories while using insights to make them reach the right people.
Since 2019, I’ve been a freelancer, helping businesses grow their online presence through tailored digital strategies.
Outside of work, I’m endlessly inspired by the sea, photography, Mediterranean lifestyle, and languages.
I have a strong appreciation for interior design and architecture, especially Mediterranean aesthetics: the light, textures, and timeless details that make spaces feel alive.
These influences naturally find their way into my work, shaping how I think about visuals, storytelling, and brand identity.
At the end of the day, I believe collaboration should feel human and inspiring. You know your business best ; I bring the tools, creativity, and strategy to amplify it.