Big Ideas, Real Impact.
Welcome, and thanks for scanning!
This page is a little window into the work I have done so far, from building e-shops and writing brand stories to creating digital campaigns that actually connect.
Each project here is shared as a short case study: what the challenge was, what I did, and what results I got.
Whether you are here out of curiosity or for something more specific, I hope you enjoy exploring.
— Sophie
Leonardo Zürich
360° Digital Strategy
360° digital strategy for Leonardo Zürich, from e-commerce and ads to SEO, email, and content, generating CHF 300K+ in sales in a year.
Leonardo Zürich
Email Marketing & Retention
Email marketing flows and campaigns generating more than 20% of revenue with open and click rates far above industry benchmarks.
Nadège Mouyssinat
Website Design
Website design for French artist Nadège Mouyssinat, creating a refined digital showcase that reflects her artistic DNA and builds credibility with galleries and collectors.
Leonardo Zürich
Meta Ads Campaigns
High-performing Meta Ads campaigns with a ROAS of 5, turning Leonardo Zürich’s Oversized Teddy Coat into a sell-out product.
Leonardo Zürich
SEO & Organic Visibility
Built Leonardo Zürich’s organic visibility from zero to 2K+ visits/month in a year, with first-page Google rankings for competitive fashion keywords.
Weisse Voyages
Website, Newsletters & Travel Journals
Transformed Weisse Voyages’ client journey with inspiring destination pages, engaging newsletters, and bespoke travel journals that turn trips into unforgettable experiences.
Palmar Café Bistro
Website & Content Creation
Website and Instagram revamp for Palmar Café Bistro, with original photography and a cohesive digital identity to attract and engage customers.
Leonardo Zürich
E-Commerce Growth & Management
Concept and management of Leonardo Zürich’s e-commerce, generating CHF 280K in sales in a year and turning a hero product into a sell-out success.
Leonardo Zürich
Content Creation & Storytelling
Creative direction and storytelling for Leonardo Zürich, from photoshoots to lookbooks, building a cohesive premium brand image that drives both sales and loyalty.