Fripouille

Website Design Optimization

Website design optimization and UX improvements for Fripouille, focusing on page structure, mobile experience, visual identity and conversion to create a clearer, more effective website.

Year
2026

Client
Fripouille

Challenge

Fripouille is a Swiss brand offering playful, well-designed products and workshops. The brand already had a website in place, but it wasn’t fully reflecting its personality, nor was it optimized for clarity, performance, and conversion.

The main challenge was to optimize and refine the website, giving it the brand’s playful personality while improving performance, readability, and user flow rather than redesigning everything.

Approach

I focused on a mix of strategy, UX, and technical optimization, including:

  • Restructuring page layouts to improve readability

  • Optimizing mobile behavior, spacing, and alignment

  • Refining visual consistency across sections

  • Fixing layout and display issues that appeared on mobile devices

  • Making conversion paths clearer and more intuitive

Each change was made with the user journey in mind, keeping the brand identity intact.

Results

  • Clearer and more structured page layouts

  • Improved mobile experience across all devices

  • Smoother content flow

  • A more polished, professional, and conversion-friendly website

The website now supports Fripouille’s brand and products more effectively.

Impact

Fripouille now has a website that feels intentional, reliable, and easy to navigate, creating a better experience for visitors and a stronger foundation for future growth.

This project shows how strategic optimization and thoughtful execution can significantly improve a website, even without a full redesign!

BEFORE

AFTER