Paid Advertising

Reach the right people, at the right moment

Paid advertising amplifies what’s already working and opens doors to audiences you haven’t reached yet, putting your brand in front of exactly the right people, whether they’re searching on Google or scrolling on Instagram.

I manage Meta and Google Ads campaigns built to perform: precise targeting, compelling creative, and continuous optimisation to make every franc count.

– Sophie

Paid advertising amplifies what’s already working and opens doors to audiences you haven’t reached yet, putting your brand in front of exactly the right people, whether they’re searching on Google or scrolling on Instagram.

I manage Meta and Google Ads campaigns built to perform: precise targeting, compelling creative, and continuous optimisation to make every franc count.

– Sophie

Google Ads

For businesses that want to capture demand when people are actively searching.

  • Campaign setup and conversion tracking (GA4, Google Tag Manager)
  • Keyword strategy and ad copywriting
  • Search, Shopping, and Performance Max campaigns
  • Bid management, A/B testing, monthly reporting
Get in touch

Meta Ads

For brands that want to build awareness, retarget warm audiences, and drive conversions on social media (Facebook & Instagram).

  • Ad account setup and pixel/conversion tracking
  • Campaign strategy (prospecting, retargeting, funnel)
  • Ad creation (copywriting + adaptation of your existing visuals)
  • Ongoing optimisation and monthly reporting
Get in touch

Why choose me to run your ads

Expertise & Strategy

  • Paid advertising integrated into your broader marketing strategy
  • Data-driven decisions with measurable, transparent results
  • Experience managing campaigns for lifestyle, fashion, and e-commerce brands

Collaboration & Communication

  • A personal, collaborative approach with clear communication at every step
  • Transparency is key: processes and decisions are always explained
  • Based in Zurich, close to my clients

Reliability & Satisfaction

  • Transparent pricing with a clear offer upfront. No surprises at the end
  • Monthly performance reports
  • Campaigns that reflect your brand, not a generic template

Case Studies

Leonardo Zurich: Meta Ads Campaigns

High-performing Meta Ads campaigns with a ROAS of 5, turning Leonardo Zurich’s Oversized Teddy Coat into a sell-out product.

Read more

Let’s work
together

Ready to discuss your project?

Let’s put your brand in front of the people who are ready to buy.

– Sophie