Fripouille

Website Design Optimisation

Website design optimisation and UX improvements for Fripouille, focusing on page structure, mobile experience, visual identity and conversion to create a clearer, more effective website.

Client

Fripouille

Year

2026

Challenge

Fripouille is a Swiss brand offering playful, well-designed games and workshops around sustainability. The brand already had a website in place, but it wasn’t fully reflecting its personality, nor was it optimised for clarity, performance, and conversion.

The main challenge was to optimise and refine the website, giving it the brand’s playful personality while improving performance, readability, and user flow rather than redesigning everything.

Approach

I focused on a mix of strategy, UX, and technical optimisation, including:

  • Restructuring page layouts to improve readability
  • Optimising mobile behaviour, spacing, and alignment
  • Refining visual consistency across sections
  • Fixing layout and display issues that appeared on mobile devices
  • Making conversion paths clearer and more intuitive

Each change was made with the user journey in mind, keeping the brand identity intact.

Results

  • Clearer and more structured page layouts
  • Improved mobile experience across all devices
  • Smoother content flow
  • A more polished, professional, and conversion-friendly website

Impact

Fripouille now has a website that feels intentional, reliable, and easy to navigate, creating a better experience for visitors and a stronger foundation for future growth.
This project shows how strategic optimisation and thoughtful execution can significantly improve a website, even without a full redesign!